Build Online Traffic and Sales with Content Commerce
(TGS-2025053595)

Modern customers increasingly discover, evaluate and purchase products and services through digital content.

This course equips participants with practical knowledge and skills to use content commerce strategies to attract audiences, increase online traffic and support sales objectives.

Participants will explore how content can be planned and developed around customer needs, distributed through appropriate digital channels and used to guide potential customers through the buying journey.

Who Should Attend

• Suitable for:

  • Marketing professionals

  • E-commerce executives

  • Sales and business development personnel

  • Social media professionals

  • Content creators

  • Business owners and entrepreneurs

  • Professionals responsible for online customer acquisition

    What You Will Learn

  Participants will learn to:

  • Understand the role of content commerce

  • Identify target audiences and customer needs

  • Develop content aligned with business objectives

  • Use content to attract online traffic

  • Improve customer engagement

  • Support customers throughout their buying journey

  • Develop content that supports sales opportunities

  • Evaluate and improve content performance

  Course Content

  Understanding Content Commerce

  • Role of content in online commerce

  • Customer behaviour

  • Content and the customer journey

  Audience and Content Planning

  • Identifying target audiences

  • Understanding customer needs

  • Developing content objectives

  Building Online Traffic

  • Creating relevant digital content

  • Selecting appropriate channels

  • Supporting audience discovery and engagement

  Turning Engagement into Sales Opportunities

  • Customer journey considerations

  • Persuasive content

  • Calls-to-action

  • Supporting conversion

  Reviewing Content Performance

  • Evaluating effectiveness

  • Identifying improvement opportunities

  • Refining content strategies

  Course Duration & Training Mode

  Course Duration: [Insert approved hours]Training Mode: [Insert approved mode]Training Schedule: [Insert schedule]Training Venue: [Insert venue]

  Entry Requirements

  Participants should possess basic English and digital literacy and be comfortable using computers and online applications. Entry Requirements

  Participants should possess basic English and digital literacy and be comfortable using computers and online applications.

  Assessment & Certification

  Participants must complete the approved assessment activities and meet applicable attendance and assessment requirements.

  Participants assessed as Competent will receive the applicable WSQ Statement of Attainment (SOA).