About the Course
Generative AI is changing how businesses plan, develop and optimise digital content.
This course equips participants with practical skills to use Generative AI to support content development and content strategy. Participants will explore how AI can assist with generating ideas, developing audience-focused content, improving messaging and creating content that supports online engagement and conversion objectives.
The course emphasises practical workplace applications, enabling participants to incorporate Generative AI into their existing content development and marketing workflows. This course is suitable for:
Marketing and communications professionals
Sales and business development executives
Content creators and social media personnel
E-commerce professionals
Business owners and entrepreneurs
Managers responsible for digital marketing
Professionals involved in developing online content
What You Will Learn
By the end of the course, participants will be able to:
Understand how Generative AI can support content development
Identify audience needs and develop appropriate content strategies
Use Generative AI to generate and refine content ideas
Develop audience-focused digital content
Improve messaging for online engagement
Apply AI-assisted approaches to support online conversions
Review and refine AI-generated content
Incorporate Generative AI into existing content workflows
Course Content
Generative AI for Content Development
Understanding Generative AI applications in content creation
Identifying suitable AI-assisted content opportunities
Developing effective prompts
Content Strategy and Audience Engagement
Understanding target audiences
Developing content objectives
AI-Assisted Content Creation
Generating content ideas
Developing and refining digital content
Optimising Online Conversions
Developing persuasive messaging
Improving calls-to-action
Reviewing AI-Generated Content
Accuracy and relevance
Brand consistency
